Are you struggling with how to enhance the effectiveness of your email program? It gets harder each year to stand out in crowded inboxes, deliver on the promise of relevance to each customer and apply the appropriate strategy. We can help you overcome the challenges and maximize the return on your email marketing.

Purposes

• To ensure email campaigns comply with CAN-SPAM Act and best practices
• To provide an understanding of the campaign performance compared to category-specific benchmarks
• To make recommendations for improvement by examining copy, design and programming executions
• To develop strategies for segmentation and testing techniques for continued improvement

Components

• CAN-SPAM Act and best practices compliance review
• Review of permission procedure
• Analysis of key metrics and comparison of results against category-specific benchmarks
• Copy, creative and technical review (emails and landing pages)
• Review of segmentation techniques and test results (if applicable)

Deliverables

• “The state of the email campaign” including summary of “review” findings and analysis of key metrics
• Recommendations on how to improve email campaign performance from copy, design and technical standpoint (deliverable of copy, email and cut-up HTML templates)
• Overall email marketing strategy recommendations including segmentation and testing strategies
• Statement of work for implementation of the recommendations