Having an effective search strategy is the single most important aspect of interactive marketing for businesses today. To that end, lifesize interactive can paint a full picture of where you and your competitors stand on all major search engines and suggest what to do next for improvement.

Purposes

• To provide a comprehensive report & analysis of where your organization and your competitors position in natural listings
• To identify opportunities and make recommendations to improve rankings in natural search results

Components

• Keyword research and determination of key phrases/words
• Organic search ranking reporting & analysis including competitive
• Copy review (headlines, subheaders, body copy)
• Review of quality and volume of inbound links
• Metadata review (page title, description and keyword tags)
• Impact of web technologies (e.g. AJAX, flash, javascript)
• Review of URL naming and content organization

Deliverables

• A detailed organic search ranking report with search visibility index for each keyword
• A comprehensive recommendations report including:
  • Copy optimization
  • Metadata
  • Site and content structure
  • Building incoming links and site traffic
• SEO checklist to ensure guidelines are followed for new pages
• Statement of work for implementation of the recommendations