SEM 101

Customers are searching; are you being found?

Search is the number one activity among all online adults. The average person conducts nearly 100 searches per month. If you aren’t visible or relevant in their search results, then they won’t find you.

The lifesize interactive search engine marketing seminar will cover these topics:

  • What is search engine marketing
  • The difference between paid, natural and paid placement
  • How to optimize a campaign
  • The bid management process
  • Ways to increase your quality score