For a lifesize interactive workshop, we'll come to your business and get into more detail about a particular area of your interactive marketing.

We currently offer in-depth discussions and how-to sessions on the following topics:

Email copywriting and design

Learn how to write compelling subject lines and email body copy, design successful email templates and landing pages, and use incentives and promotions in the most effective way.

Email tracking and testing

Discover the important metrics, how to maximize your email efforts against your marketing ROI, segmentation strategies that work, and testing techniques that lead to actionable results.

Email list management

Gain insight to determine your ideal list size, maximize name acquisition on your site, decide on the right level of opt-in, and evaluate the appending of email addresses to your customer database.

Email segmentation techniques

In addition to demographic and psychographic factors, understand the advanced methods you need to target your customers, increase relevancy, and make the most out of your email marketing campaign.

Driving revenue through your website

Find out how to maximize non-ecommerce websites, including how to quantify/establish key metrics, best practices for funneling traffic to site conversion areas, optimizing and testing, and developing smart analytics.

We also welcome you to schedule a custom workshop on any of our general public seminar topics, including:

• Email marketing essentials
• Social media: The naked truth
• Search engine marketing 101
• Website best practices

From list management to web analytics, we can conduct a workshop on just about any digital marketing topic to satisfy your business needs.