A new, authentic Brazilian rum was coming to Tampa, the primary target for which would be 21–35 year-old males who spend a significant amount of time online—on Facebook and local sports pages. We needed to build brand awareness for this new product launch.

An engaging microsite was developed that showcased the new rums, featured 22 proprietary mixed drink recipes such as the “Brazilian Kiss” and “Rio Sunset,” and highlighted exclusive OLO-sponsored events happening in the Tampa area. To reach the audience cost-effectively, the new product was promoted through geo- and age-targeted Facebook social ads and via online display ads on targeted sites.

Within 60 days, the online marketing campaign served nearly 10 million impressions that resulted in 40,000 Tampa residents coming to the microsite. Strong engagement metrics indicate high-quality traffic.