FedEx, the worldwide provider of shipping and logistics solutions, sends dynamic monthly emails (FedEx Updates) to millions of existing small-business customers based on their specific preferences and unique business needs. We were enlisted to improve customer engagement and ROI.

We are using advanced email testing and optimization techniques to better understand usage patterns, customer attitudes and click-through behaviors from the emails to various fedex.com destinations and online tools.

By linking test results with email marketing statistics and customer segmentation data, we are elevating the relevancy of the program to individual customers and empowering newsletter readers to engage in content-relative actions and behaviors. Through subject line testing we have boosted the overall click-through rate of the newsletter by 33%, and increased the article click-through rate by 157%. In addition, a simple design change on the landing page allowed us to increased conversions by over 32%.