Environmental pressures continue to gain momentum and have accelerated a need for greener, more sustainable offerings, particularly in commercial environments.

To help our client, ServiceMaster Clean, answer this need, we developed a microsite for their “GoGreen” offering. It includes educational information about green cleaning, and it reassures the target that switching to green cleaning is easy, it’s just as effective as traditional cleaning and it’s safe for their building occupants and the environment.

With strong calls to action for lead generation, after launch of the microsite more than 50% of franchise owners have made the switch to use green products and services in their customers’ buildings—approximately 500 properties nationwide.