To reinforce their position as an expert on all things insect, Terminix—the largest termite and pest control company in the world—launched Harry’s Big Adventure, an educational website for parents, teachers and children. The star of the site, Harry, is the subject of an offline traveling tour with events at children's museums, science centers and other venues across the Southeast.

In addition to local events, Terminix wanted to efficiently reach the target audience to build awareness of harrysbigadventure.com. Therefore, a national SEM campaign was developed to reach children, parents and teachers who are actively searching for children’s educational information and games about insects.

Conversion rates from the search engine marketing traffic beat the benchmark average by 13 times (5.10% to 65.49%). Through effective, targeted search engine marketing, we are driving high-quality traffic to the site. And we’re doing it cost-efficiently, with a cost per click less than a fourth of the benchmark average.