Food technologists face many challenges, from increasing commodity costs and labeling requirements, to consumer’s ever-evolving tastes and nutritional demands. In offline media, archer>malmo began positioning Kraft Foods Ingredients Corporation (KFIC) as the “Source” for the best ingredients, solutions and partnership, tapping into the food technologist approach to food, which blends the culinary arts and the science of food. The current website was not aligned with this new branding.

KFIC needed a solution that could be implemented quickly—in time for the annual industry trade show, which is the most important event of the year. We developed a new website look and feel with fabulous food photography and creative execution, along with straightforward, optimized copy that speaks the target’s language and offers solutions to their challenges.

In just three months after launch of the refreshed website, both time on site and pages viewed/visited have raised 18%. So impressed with our refresh, the client has enlisted us for a full redesign.