Kraft Food Ingredients Corporation is a leading provider of industrial ingredient solutions to food technologists. Their sales force needed a streamlined way to communicate with their customers and offer information on product enhancements.

Rather than send a mass email blast, we recommended a quarterly e-newsletter that is customizable by each salesperson.

With compelling subject lines, email-optimized copy and strong calls to action, our email campaigns outperform benchmarks on all key performance metrics: open, click and conversion rates. Compared to the industry benchmark of 5% for similar offers, the conversion rates were up to 52% better.