Memphis Tomorrow was looking for an efficient tool to communicate on a regular basis the progress of the Fast Forward initiative, a five-year community and economic development plan, to the staff of 50 different organizations involved in executing the plan.

As a nonprofit, Memphis Tomorrow couldn’t afford to pay an interactive advertising agency to develop and deploy each email. So we developed copy and design templates for emails, and we created an account in a web-based email marketing tool which allowed them to easily deploy emails.

Memphis Tomorrow is able to send professional-looking emails to keep interested parties up-to-date on the progress of their critical initiative.