Memphis Car Audio needed to supplement their traditional advertising in a meaningful, entertaining way—and on a limited budget. We developed an online contest (“Pop Your Trunk”) so that users could submit video(s) of their own experience with Memphis Car Audio.

A highly targeted online marketing campaign utilized online display advertising and social networking to connect with other enthusiasts and create a shared experience with the brand. To promote the campaign we purchased banners on sites targeting car audio fans, we incorporated banners and other promotional elements on the Memphis Car Audio MySpace page, and developed a niche social networking site to capture video entries, user-generated comments and established an online “fan community.”

• Banner ads generated 3226 clicks with an exceptional click-through rate that performed 260% above industry average.
• With the only $6000 in online media, we were able to achieve a an incredible cost per acquisition of only $1.85.
• The campaign created a vibrant engaging community with 2107 members, 83,889 video views and 137,761 page experiences.