With more than 4,500 franchises worldwide, ServiceMaster Clean has been cleaning and restoring houses and businesses after disaster for more than 50 years. To support ServiceMaster Clean Disaster Restoration franchise owners in New England, ServiceMaster Clean needed a regional strategy to efficiently reach the target audience, build awareness of their disaster services, and drive quality online leads to their business.

We developed a geo-targeted microsite supported by a geo-targeted SEM campaign. We monitor the campaign daily to ensure the most effective ROI to make the program as efficient as possible.

Paid search accounts for 85% of the traffic on the site, which has above-average engagement metrics compared to the sites in similar categories. In a very competitive market, we are executing an efficient buy and continue to improve our click-through rates.