wet n wild, a national cosmetics brand, had a website, but it suffered from a number of important limitations. Most significantly, it didn’t reflect their new branded look, and it wasn’t providing ways to engage with customers who are looking for online tools and interactive features.

We repositioned wet n wild as a trendier, hipper brand with a smart online presence. Our redesigned site created an attractive, brand-enhancing look and feel that provided exciting information and features to generate repeat visits. The site applied usability standards and was built in content management system (CMS) for easy maintenance. In addition to collecting emails through an opt-in email list, we configured web metrics to measure success.

In four weeks, we collected 10,000 double opt-in emails, and search visibility increased in from one listing to 12 listings in natural search. We had a 500% increase in the number of visits, 80% increase in average time spent on the site, and a 300% increase in the number of page views. And the site was easily maintainable by wet n wild team.