If you already have an email marketing program in place and want to enhance its effectiveness through optimization strategies and tactics, this is the right service for you.

Email Content Optimization

Lifesize interactive will review your email marketing campaign to ensure email content—including envelope fields (from and subject lines), email body copy, pre-header and footer—follows best practices. We will optimize all content pieces and make them work harder against your marketing ROI.

Email Design Optimization

Creating an effective email design and compelling treatment of every single element from callouts to call-to-actions on images are important components of optimization efforts. Lifesize interactive will make design recommendations to help you achieve maximum ROI on your email marketing program.

HTML and Rendering Optimization

How your emails are coded plays a significant role in SPAM filtering and rendering. To achieve an optimized deliverability rate and user experience across dozens of email clients, lifesize interactive will ensure that HTML code is free of error and follows W3 HTML guidelines and that emails are displayed properly on all email clients.

Landing Page Optimization

Though often overlooked, landing pages are the most important element in the email marketing conversion process, as their unique role is to get site visitors to convert and take desired actions. Lifesize interactive will optimize your landing page from overall page design to copy and treatments of call-outs to maximize your conversion rate.