Email program audit

Are you struggling with how to enhance the effectiveness of your email program? A fresh, expert evaluation could be just what you need to maximize the return on your email marketing.

CAN-SPAM Act and Best Practices
Receiving SPAM complaints can get you blacklisted, which means guaranteed failure for your email campaign. Our review of your permission procedure, among other aspects of your program, can give you confidence that you’re complying with the CAN-SPAM Act and best practices.

Key Metrics and Category-Specific Benchmark Review
lifesize interactive experts will analyze your key metrics and provide an understanding of your campaign's performance compared to category-specific benchmarks. We'll also review your copy, creative and technical aspects of both your emails and landing pages. Plus, if you’re using segmentation techniques and have test results, we'll examine those too.

Recommendations
Now that we've gotten a comprehensive look at your email campaign, the lifesize interactive team will make recommendations for improvement in copy, design and programming executions. We’ll also provide overall email marketing strategy recommendations, including segmentation and testing strategies.