Maximize the effectiveness of your existing email marketing program through tracking, measurement and testing.

Tracking and Measurement:

Lifesize interactive has extensive experience in leveraging a comprehensive suite of analytic toolset and technologies.

In order to accurately measure the ROI of email campaigns, we first determine key performance indicators that support your campaign goals and look at users’ engagement beyond emails. In addition to more traditional email metrics (open rate, clickthrough rate, etc.), we analyze website data to observe subscribers’ actions on your websites.

On a regular basis, we will deliver an analysis plan including not just data, but insight and actionable observations to ensure continuous improvement to your email campaigns.

Our team can also build custom reporting dashboards that merge results from email campaigns with website data or any other third-party tool. Dashboards include pre-defined key performance indicators tied to the success of your campaign and give your marketing team a high-level overview of campaign performance.

Testing:

Email testing can greatly improve campaign effectiveness and increase conversion rates, but it requires expertise to be done effectively. Today only 40% of email marketers employ testing strategies on a regular basis. (JupiterResearch)

Certified email marketing professionals at lifesize interactive will develop a robust test plan that will allow your team to make data-informed changes. First, we will determine your goals and metrics. For example, you might want to get subscribers who have not opened your emails in the past 6 months to open and convert. With your goals and metrics defined, we will determine the variables to test that will support your objective. Beyond analyzing results of one test, we examine subscribers’ behavior over time and make action-oriented recommendations after every test.