If you already have an email marketing program in place or want to get started, a strategic email plan will provide your map to success by specifying your email strategy, email communication plan and technical execution plan.

Email Strategy and Communication Plan:

With an effective strategic plan, you will send more relevant messages, standout in crowded mail boxes and achieve maximum ROI on your email marketing efforts.

A critical component of a successful email marketing strategy is the coordination and integration of email with other data and channels. Lifesize interactive will review your existing offline and online communication channels and define how each can be supported by email marketing. With the understanding of your data structure and subscriber attributes, we will develop a segmentation strategy to deploy more relevant and effective emails.

The communication plan will outline the following elements for each type of proposed email (e.g., e-newsletter, promotional emails, alerts and triggered emails):

• Role
• Type of offer
• Value
• Frequency
• Audience including list specifications and segmentation rules
• Metrics for measurement

Technical Execution Plan:

Marketers that integrate data across multiple channels are four times more effective and efficient than those that use broadcast email tactics. (JupiterResearch) To ensure you send timely, targeted and relevant messages, lifesize interactive will review the capabilities of your existing technologies. Partnering with a wide range of ESPs and technology platforms, we’ll make the best recommendations for your campaign’s size, budget and goals to connect all data sources to your email marketing efforts. We will also conduct a Sender Policy Framework (SPF) check review to improve deliverability. The plan will outline technical specifications for all components defined in the proposed email plan.