Search is the number one activity among all online adults. The average person conducts nearly 100 searches per month. If you aren’t visible or relevant in their search results, then they won’t find you. Put bluntly, a search strategy is absolutely vital to your company’s success.

lifesize combines science and art to improve your website’s search visibility through search engine optimization and to deliver highly efficient paid search campaigns that drive clicks and conversions. Plus, as members of Search Engine Watch and SEMPO, we have access to additional data and exclusive information to ensure we are up to date with the latest SEM and SEO trends.

Search engine marketing

We develop and execute paid search strategies that generate lifts in clicks and conversions, bring qualified leads to your site and maximize your return on investment. Successful search marketing requires not only clear strategy and aggressive execution, but also ongoing optimization and reporting.

We develop search strategies that integrate natural optimization efforts with your paid media campaigns (whether digital or traditional).

Paid search services:

• Pay per click management
• Paid inclusion management
• Feed management
• Search-leveraged public relations
• Search analytics
• Integrated SEO and SEM campaigns

Search engine optimization

We help your website appear more prominently in organic (natural) search results by optimizing your site’s code, content and page ranking and by building an incoming linking strategy.

Search engine optimization services:

• SEO competitive analysis — Discover what your competitors are doing and how to position yourself against them.
• Keyword research — Identify which keywords will bring the most qualified traffic to your website.
• Directory submissions — Submit key sections of your website to appear within the four major online directories.
• Search engine submissions — Submit the pages of your site so that they are included in the indexes of the major search engines.
• Link popularity enhancement — Increase and improve the quantity and quality of external websites that link to pages on your site in order to enhance your site's visibility within search engines.
• Website content enhancement — Develop and enhance your website's content to make your site more appealing to search engines.
• Asset optimization — Ensure that press releases, images, videos, etc, are search-engine friendly.